AVC-HD Is Not Compatible with Adobe Premiere CS3?

By Writer

Adobe, one of the biggest creative software developers, does not support a format that has taken over many consumer-based HD cameras? Did Adobe simply not think about the consumers, or the fact that YouTube has everyone and their brother wanting to direct and produce videos? Or is there a darker side to Adobeógreed? Adobe Premiere CS3 costs the average user (assuming youíre not a student or upgrading) $799.

Adobe and the rest of the world know that they missed the ball with the AVC-HD format, and maybe that is why they are promoting a third party plug-in to tackle this format. Adobe states on its site that a software title called MPEG Pro HD 3, developed by German-based company Main Concept, allows for the ability to edit the AVC-HD format. They also tout that there is a free trial version of the plug-in. What Adobe forgets to mention is that the plug-in cost $449.

How could Adobe, who is largely regarded to have the best video-editing suite, forget this format when so many others include it? A few examples of software that can handle AVC-HD are Apple's Final Cut Express 4, and Final Cut 6.01; CyberLink's PowerDirector 6; Sonyís Vegas 7.0e, Vegas Pro 8, and Vegas Movie Studio Platinum 8; Corel's Ulead VideoStudio 11 Plus; Pinnacle's Studio Plus 11; Avid Xpress Pro, and Avid Media Composer; Canopus' EDIUS Pro 4.5; and Nero 7/8 Ultimate.

After researching ways around buying a $450 plug-in I found that there is one other way to edit this format. The solution. Most of the cameras that use this format come with crap software to do minor edits and burn the footage onto a DVD. The footage can be burned onto a DVD and then ripped back onto the computer to edit in Premiere. Sure, itís not HD, but it is a workaround. Hopefully Adobe will get back in the game and offer support with CS4.